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Florists attend Las Vegas Market to find containers and accessories to spruce up their arrangements and sell in accompaniment to their floral creations. Each July and January, World Market Center in Downtown Las Vegas teems with retailers and designers looking for exquisite floral and complementary gift and décor product. Thousands of brands display in a combination of permanent showrooms and temporary exhibits across four state-of-the-art buildings.
But the brands and product aren’t the only reason you can’t miss Las Vegas Market. The events, seminars, and networking make this the premier sourcing destination on the West Coast for florists, retailers and designers alike.
Plan Your Buying
You wouldn't leave for vacation without an itinerary, and a trip to Market is no exception. Because Market occurs twice a year, sellers work on six- and 12-month cycles. This means placing orders in January for fall and winter merchandise and ordering spring and summer items in July.
“Over the years, I've witnessed firsthand the immense value florists gain from attending markets like Las Vegas,” said Angélique Witcher, marketing and content manager for Accent Decor, one of the many floral decor exhibitors in Las Vegas. As a wholesale supplier, Witcher and her team have seen first-hand the value florists receive from attending gift and home markets.
Identifying which product you’re sourcing in January or July will enable you to create a buying list before heading to Atlanta or Las Vegas. There are acres of space with thousands of product lines to browse, and a Market Plan will help you focus your time and map out the showrooms you want to visit.
Planning is made easier by the Market Plan, available on desktop or our mobile app. With this tool, you can select showrooms and brands that you want to visit and save to your personal shopping list. This plan syncs seamlessly from desktop to the @Market app, allowing you to plan and track your Market Plan wherever you want.
At Market, you can track your stops with the app by scanning a QR code outside of each showroom or booth. It also allows you to take photos and notes for each showroom to keep you organized. ANDMORE gives you the tools to maximize your success at Las Vegas Market.
Look Beyond Garden & Gift Resources
As a florist, you may be tempted to spend all your time searching through floral resources, but that would be a mistake. In addition to the selection of floral-related product, you can shop the expansive collection of top-of-the-line complementary home decor, seasonal and gift product at Las Vegas Market.
“These shows offer a treasure trove of innovative products, exclusive show specials, and invaluable opportunities to engage directly with vendors and appreciate products in person,” Witcher recalled.
Building C, floors 5-7 of the World Market Center are chock-full of pottery, containers and more seasonal, gift and décor product florists will love. For an unforgettable and dynamic sourcing experience, visit The Expo, where our gift and home temporaries live. At the front of World Market Center, this is the place to find one-of-a-kind designs from unique vendors.
Florists often find candles, ribbon, stationery and a wide variety of décor and holiday accessories to sell alongside their floral designs. They also discover a large mix of handmade products and gourmet food offerings – think coffee, tea, spices and chocolates – that can add retail value to a floral shop as well.
Find Your Inspiration
More than just sourcing product, Las Vegas Market offers a perfect opportunity for florists to find inspiration from the meticulously crafted merchandising in showrooms on every floor. As they walk down the aisles of booths and around the buildings, florists can see firsthand new trends and creative ideas at Market.
Market events also offer educational and networking opportunities that can help take your business to the next level. Educational seminars feature experts from a variety of industries offering deeper insights and new perspectives. Celebrity appearances, book signings and after-Market mixers are all a part of the market experience.
“Whether exploring new trends or forging relationships with suppliers, attending these markets is a strategic investment for florists seeking to stay ahead in a competitive industry,” added Witcher.
Spending time at gift and home markets is a great way to fill up your creative juices and stock up on unique product that will level up your floral business. Understanding your retail needs and customer demands, researching the product lines and brands available, and creating a buying plan before coming to Market will lead you to a successful sourcing experience. With the right preparation and open eyes, a trip to Las Vegas Market will enrich your floral business.
